We are at that time of year where "best of" lists and "biggest moments" recap videos, posts and articles will be hitting our browsers by the thousands.
The Orlando Sentinel has done something a little different at recapping a very busy news year for their market with a unique video to tell their best stores in 2013.
“This was a big jump by going video-centric,” said Tom Burton, director of photography and video at the paper. “We wouldn’t have been able to do this unless we had a staff that was fully capable of doing video.”
Their video is more than just a chronological montage of news events, arbitrary lists or a mind-numbing photo gallery. It doesn't rely music or some overarching theme song for the year to keep the audience's attention, but more on the coverage by the paper.
Sean Pitts, a staff videographer at the paper, edited it to be as chronological as possible but said there were certain periods of slow news he had to work around.
“Newspapers do video,” said Burton after their year in review videos have traditionally been audio slideshows.
Besides showing the important events in Orlando, the video presents them in a way that pays homage to newspaper design - something that is often overlooked when translated to the digital world.
“I was not a newspaper person, so I found a lot newspaper stuff kind of magical," said Pitts. "It’s something that is obviously uniques to us.”
The video, edited by Pitts on Final Cut Pro, took more than 18 hours to complete - a relatively short amount of time compared to other recap videos in years past according to Burton.
Pitts used a relatively simple process to imbed the video into the newspaper's design by scaling a cropping clips over the converted PDFs of the layouts. He then created sub clips in Final Cut Pro to add the motion over the entire layout imbedded with video.
2013 was an impressive year for video with the paper. They ran front page stories with images that were screen grabs from DSLR videos, sent GoPro cameras in cages with lizards, underwater with manatees and, in some months, tripled their video web traffic. All of this pointing to a new advertising structure that the paper and it's "competitors" are using to not only promoter their own work, but share it with others.
Burton explained that it is less of a competition to beat other newspapers and more about strategically sharing content to promote hits that benefit both organizations with advertising revenue.
“You have to have this open-sourced mentality when it comes to video,” said Burton. “Newspapers are getting better at it, but we’re in a culture that needs to be shared.”
In an age where media's relevance is constantly in question, this short video shows just how much has been covered in the Orlando market and the work of the staff at the paper to bring it to their audience in print and online.
“I just hope that people want to watch it again," said Pitts. "Because you can miss things. Everything I included was there for a reason."
- Follow The Orlando Sentinel's photo department on Twitter at @OSPhoto.