ESPN's Outside the Lines has done a fantastic job of bringing a visual story that would most likely only live in a world of print to the web.
OTL's story, Michael Jordan Has Not Left The Building, details the life of basketball's greatest star.
What they have done with the web version of the story is bring the elements of magazine visuals online. While it is not a perfect example of design (see my post on grids), it shows the importance of visual elements in telling a story.
There is not one prominent visual element at the top of the article and then a sidebar with a link to a gallery like a majority of other articles online that have visual elements.
This story takes advantage of multiple dominant visuals to keep the reader scrolling through this lengthy article.