The next president of the University of Florida will be chosen this week. The news of the finalists broke Monday afternoon and WUFT News had their full report on each candidate online.
Working at the College of Journalism and Communications where WUFT News is location, I decided to tweet their work with a photo of the three candidates.
A quick photoshop job to put all three headshot in one 880 x 440 pixel frame (optimized for Twitter previewing) and it was ready to go.
Using visuals has been proven to improve your likeliness of spreading content online:
The lesson is quite simple: even with the most mundane stories you should add visuals to show your audience what they are about to click on.
In the few minutes after I posted my photo of the three candidates I was already getting comments on the lack of diversity. This is something that might not have come out so quickly until you lined all three candidates in a row.
While setting up an automated system to tweet your headlines is convenient it will disengage your audience and your content will quickly disappear in the never-ending stream of updates online.
For more information on increasing user engagement, check out Twitter's Blog.