Planned News Reporting

Client: Reuters

Project: Green burial options are a small but growing trend in the funeral industry, with an increasing number of funeral homes offering eco-friendly services and about 30 green cemeteries across the country, according to the Green Burial Council, or GBC, a non-profit organization operating in the United States, Canada and Australia.

The most recent survey conducted by funeral industry publishers Kates-Boylston Publications in 2008 found that 43 percent of respondents said that they would consider a green burial. That was a significant increase from the 21 percent who expressed curiosity about green burials in an AARP study conducted the previous year.

I produced this story to highlight a family who had chosen green burial for a loved one to help explain the process and thoughts behind this eco-friendly burial option.

The story appeared in more than 200 outlets in more than 200 cities.