Group Event Storytelling

Client: University of Florida

Project: For the 2012 London Olympic Games, the University of Florida Gator Marching Band was the only U.S. marching band invited to perform at the games. Preparing and planning for over a year, the Gator Marching Band performed in iconic locations such as Victoria Park, The Mall and Wellington Barracks. Their performances were seen across the globe throughout the first week of the 2012 London Olympics.

I worked with more than 50 news outlets from five continents to produce, distribute and connect the Gator Marching Band to a global audience throughout their time at the games.